#RukaRetail
Ruka now at Selfridges
We are launching with the iconic legacy British Brand Selfridges – we are the first black hair extensions brand to retail in Selfridges.
For us, it was important to continue to make our hair shopping experience dignified, whilst giving our unique Ruka IRL experience.
We open our Selfridges doors on 31st October 2022 and we have so much in store for you all!
Discover our
Retail Experience
Upcoming Events
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Dr. Ruka
Our hair expects are here for you, we’ll help you find your hair texture, teach you how to install clip-ins, and so much more!
Click here to Book. -
Exclusive Product Launch
You may have whispers of the “Save Me Serum” a lightweight serum with all the protection your hair needs this winter!
Save Me Serum - Exclusive to Selfridges, In-store & Online. -
Retail Launch
We’re officially part of the Selfridges family as we launch our permanent residency on the 31st Oct with a stand in the beauty hall.
Find us on the Ground Floor in the Beauty Concierge.
How to find us
For us, it was important to continue to make our hair shopping experience dignified, whilst giving our unique Ruka IRL experience.
We are located on the ground floor, in the Beauty Concierge.
400 Oxford Street, London