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Ruka Pro: Business - build, scale and thrive in beauty

Low in stock
Curly Girls Club. £351 Club Price
Requires subscription i
Regular Price
£390
£390
Non-members


Description:

This course is designed to share insights and practical tools to help you build and scale a hair business beyond providing freelance services. During the course, we’ll discuss different business models within the industry including product business, salon management and education. We’ll cover fundamentals like managing cashflow, building a team, and marketing to sustainable scale your business. This course is ideal for stylists looking for ways to grow their existing business, or aspiring stylists looking to understand where to start to build a successful business from day 1.


Your Educators:


Ugo Abai

Ugo Agbai, Ruka Chief Strategy Officer + Co-Founder.

 

Mary Adekoya, Papachichi Celebrity Hair Stylist + Educator.

 

Ayanda Soares, House of Hair UK.


Ideal for:

Entrepreneurs, Aspiring business owners, Aspiring Stylists, Existing Stylists looking to expand their business.


What you leave with:

The knowledge, skills, and tools to launch, grow, and sustain a thriving beauty business beyond freelance services, exploring diverse business models and essential management practices.

 

Tools + requirements:

Notebook

 

Itinerary:

PART 1, Introduction

Demystifying Hair Business Models:

  • Introducing the business models and career tracks beyond the chair;

    • Business models; physical or digital product, salon, academy
    • Career tracks; corporate education, celebrity, session, TV and film

  • 101 of each, covering

    • Typical experience / skills required
    • Capital requirement
    • Competitiveness
    • Revenue / profitability potential + key growth strategies in 2024
    • Risk factors


Week 0 and 1 of a new business:

Week 0

  • Mission, vision and values
  • What do you want?
  • Entrepreneur fundamentals
    • Mental, physical spiritual health
    • Community
    • Mentorship
  • Setting up your accounting and legals


Week 1

  • Ways of working + a tech stack
  • Making your first hires

 

PART 2, Building an extension focussed salon business

  • Making money from advanced hair extensions services
  • Using social media to grow a salon brand
  • Hiring, training and retaining talent
  • Growing and retaining clientele

 

PART 3, Turning knowledge into revenue

  • How to develop a killer course / masterclass
  • How to train the trainers
  • How to position yourself to train other companies/salons
  • How to create and scale e-learning materials

 

PART 4, Building a product brand alongside services

  • Finding a manufacturer
  • How to convert hair clients on your product
  • How to scale your product brand beyond your client
  • How to build hype - marketing strategies in 2024

 

PART 5, Building an innovation based product business

  • What disruption looks like
  • How to create an innovation capability / customer feedback loop
  • How to think about capital

 

PART 6: Finance 101

  • Forecasting your revenue
  • Being profitable from day 1 - understand your contribution margins
  • Working group formation and feedback - 10mins
    • Grouping participants by the career track / model they’re most interested in
    • Introductions and wants from the session

 

PART 7 - Speed Panel (series 1:1 panels)

 


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