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Sample the latest additions from the Ruka Wet Products innovation lab: a freshly sourced batch of hair care essentials for hair that needs better-than-basic.
Hold Me Down Edge Gel - View Full Product
A lot of edge gels are made with your baby hairs in mind but not the scalp/skin surrounding it - ignoring the fact that a healthy and protected scalp is the key to thriving edges. We’ve formulated our first edge gel with the novel application of a skin-care active, providing a medium to strong hold whilst also caring for both your hair and scalp.
Do-It-All Gel - View Full Product
The Do-It-All Gel does it all: conditions, moisturises, protects and gently holds. This conditioning gel is designed to have a soft hold with a gentle sheen, minus the dreaded crunch or stiffness.
Save Me Serum - View Full Product
The secret is in the name! This serum promotes hair growth and retention, replenishes health and nourishment, and conditions and protects of each strand. This serum also acts as a colour fade and heat protectant, whilst filtering UV rays which can dry and burn your hair. All of this whilst still giving you a lightweight sheen and the Ruka bespoke fragrance blend we all love!
Hair Type
Level
We hated all the numbers and letters in the ‘curl type’ system. So we scrapped it.
Hair Type: Our intuitive texture guide is based on the words you already use today to describe your hair - kinky, coily, curly and stretched.
Level: Within each of these texture groups, we’ve defined a gradient from loose to tight. For example, Curly 1 = a loose curl texture, Curly 3 = a tight curl texture, Curly 2 = somewhere in between. You’ll see these textures as symbols across our website to help as a reference as you shop.
Read more about the guide from our Specialist team here.
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